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Rather than whimsical phrase-like titles as with previous
releases, Liz experimented with a collection of ten
mysterious, pseudo-mythological sounding names, such as
Ivo (sound familiar?), Lorelei, Cicely, Aloysius,
Persephone, and Pandora. 

"They're beautiful words...It's strange; there's three
buildings around Hammersmith, on the way from the
Odeon to The Riverside, with names off Treasure. Also, in
Holland, there's three buildings right next to each other
and they're names off Treasure as well. It's incredible. We
didn't know about them. The names didn't come from
anywhere. They just came. I don't think it helped sales at
all. All that 'Persephone' business." [Jamming Magazine,
Dec 1985] 

"I thought it was a really good idea because I thought,
Well, what are people gonna see in these names?" Liz
explained, "They're gonna realise it's got nothing to do
with mythology and all that bollocks. Well, it's not
bollocks, but I foolishly thought people wouldn't think
that we were into that sort of thing." [Volume 5 Magazine,
1992]